Pitch for a location based installation, using the LED facade on Ryerson’s Image Arts Building. November 2013.
Clarity UX Pitch
A pitch deck for a UX design company
My name is Hilary and I’m here to introduce you to ClarityUX – a user experience design firm that will help you bridge the gap between your product and it’s users.
User Experience, or UX, design is about crafting your product to evoke the intended emotion in users.This applies to every aspect of it; from the user interface to the physical design. The product that you have developed may be a brilliant, but if the UX is not enjoyable, I can all but guarantee that it will fail. No one’s going to want to use something that is difficult or doesn’t make them feel good while they use it. But how will you know what your users want? How will you implement it? ClarityUX is here to help.
We specialize in interactive design, both in the virtual and physical world. We will consider all aspects of the LOOK, FEEL, and USABILITY of your product, and help you evolve them to best suit your users.
Through field research, user testing, and a working knowledge of both product and interactive design, we will work with your existing coders, designers and marketing departments to create a cohesive experience that your users will love We will aid in prototyping and development, to ensure that your product is the best version of itself, resulting in optimal financial return for you.
Why choose ClarityUX? Over the past year we have worked with various startups to develop their user experience. Most recently, we spent the last few months building an interactive experience that was live last week at a partner company’s booth the Toronto Mini Maker Faire, which had an estimated attendance of 10 thousand over two days. But the most involved of our recent projects would be our collaboration with….
Warfare Square, an app that is currently in further development in Ryerson University's Transmedia Zone
Our primary role for this company was designing the interface for their site. We established a site map for them, then developed a wireframe, which you can see behind me.
We then conducted field research, and developed profiles of their optimal users. Next came user scenarios to see how typical users would move through the site. As you can see, there are two distinct paths. This affected the design of the site, as it allowed us to create it with the ideal users in mind, thus maximizing user flow.
Our hourly rate will be $75/hr, which is on par with industry standards.